| JLPR·ME |

Mar 2022 - Feb 2024

Satrack

UX/UI Designer

Colombian company leader in fleet management.
As UX designers we were actively working to serve real-time data in smarter UI, helping customers to easily spot anomalies in their operation.

Main Responsibilities:

Ideation, prototyping and testing of redesigns and features

Design System depuration and maintenance

Legacy services migration to new web

Platform onboarding strategy

Nov 2020 - Mar 2022

Izo Colombia

CX Designer

At Izo Colombia, we designed and implemented strategies to capture customer feedback using metrics like NPS, CSAT, and CES through surveys and embedded widgets across multiple touchpoints.

Main Responsibilities:

Survey implementation (Qualtrics & Medallia)

Data quality control and Dashboard design

Survey mailing design and templates customization

Jul - Nov 2020

LBP Translations

Freelance Translator

Temporary remote job during the lockdowns.

Functions:

Audio-to-text translation maintaining the meaning, tone, and context of the original material

Subtitles translations and timing for videos and documentaries

Sep 2016 - Covid-19

Colombia Immersion

Cultural Activities Manager

A Spanish school for foreigners in Medellin.
Our program truly helped the students to communicate en español within weeks.

Main Responsibilities:

Create and host activities that enable students authentically connect with the local culture and people while learning Spanish

Guide walking tours through different neighborhoods, using public transportation to experience firsthand the city's transformation, history, and challenges

Customer experience and Marketing assistant

Jun 2015 - Sep 2016

Mobile-TIC

Marketing & Web Designer

Mobile-TIC offers affordable cloud-based management solutions for small and medium-sized businesses under SaaS since 2010.

Main Responsibilities:

UI designs for different systems and products

Storyboards for overview videos and tutorials to explain key features, benefits, and functionalities

Mailing marketing campaigns and customer feedback

Brand design and printed material

Sep 2013 - Jun 2014

Intergrupo Digital

UX/UI Designer

Leading Colombian IT consulting firm with an integrated digital media agency, serving clients in Colombia, Ecuador, Panama and Peru.

Main Responsibilities:

Create social media strategies to increase brand awareness and convertions

Design websites and apps that can be integrated into Facebook pages

Sep 2013 - Dec 2016

DDB Colombia

Freelance UX/UI Designer

Tribal DDB was the leading digital media agency in Colombia. I contributed as a UX/UI Designer in different projects related to advertising campaigns.

Functions:

Propose the content structure, user interface, and navigation texts for websites and apps based on an existing campaign, idea, or concept while considering technical constraints and deadlines

May - Nov 2012

HAVAS Colombia

Creative Copywriter

Creative copywriter for HAVAS Digital during a time when major ATL agencies were starting to shift into digital.

Main Responsibilities:

Propose digital strategies for upcoming ATL campaigns that initially did not include digital media

Responsible for the digital strategy during the agency's participation in bids

Adapting mass media campaigns for banner ads and social media advertising

Dec 2010- Mar 2012

Videobase Agencia

Digital Media Strategist

Videobase digital (Nativa:Digital), was the truly digital-first communications agency I worked at.
We delivered cost-effective, fast, and impactful digital strategies that were adaptable based on weekly metrics.

Main Responsibilities:

Create concepts and strategies for digital media advertising campaigns and social networks

Define the content structure, user interfaces, and navigation texts for websites and apps

Propose side strategies involving audiovisual production and BTL to engage other areas of the company

Design interactive applications for DOOH signange in point of sales

Mar - Dec 2010

Pragma

Digital Media Copywriter

By the mid-2000s, Pragma was the first IT company in Medellin to directly compete with advertising agencies in internet communication strategies.

Main Responsibilities:

Create advertising campaigns for digital media and social networks

Drive social media users to interact with the brand content and activities published in their website

Oversee and curate the community management strategy, including the content calendar for each brand's social media channels

Jan 2008 - Feb 2010

InterMedia Publicidad

Creative Copywriter

A mid-sized advertising agency serving regional clients with strategies and campaigns mostly on traditional media.

Main Responsibilities:

Create advertising campaigns and creative concepts for mid-size business and organizations

Served as the agency’s first digital media strategist and designer, introducing email and banner ad campaigns

Mar - Oct 2007

GCO

Webmaster (Internship)

Grupo Comercializadora is a holding company specialized in tailoring and distribution of fashion brands in Colombia. It holds the franchises for international brands such as Mango, Esprit, Naf Naf, Chevignon, Fiorucci, Americanino, and American Eagle.

Functions:

Gathering content and publishing in the intranet portal, from corporate news to updates and sales from the holding's brands

Customization of POS terminal templates with each brand identity according each collection

Redesign various printed documents into fillable PDF forms with unified format and branding

Jan - Sep 2006

TBWA\Colombia

Junior Copywriter

Before finishing my studies, I found the opportunity to work as an assistant copywriter for the creative director at TBWA\JaimeUribe, who was working remotely due to his specialization.

Main Responsibilities:

Create advertising campaigns and long-term brand concepts for major companies in Colombia

Responsible for ensuring the accuracy of audiovisual productions with the creative idea and communication goals for each campaign

Adapt campaigns to different media and formats, and approve production

Hola, I'm Julián